Web fraud

What is Web Fraud ?

Web fraud refers to deceptive or malicious behavior conducted on websites or web applications, typically aimed at exploiting, stealing, or manipulating digital assets, advertising budgets, or user data. Common forms include :

• Click fraud : Bots or fraudsters clicking ads to drain budgets

• Ad fraud : Manipulating ad campaigns for financial gain

• Fake lead generation : Submitting fraudulent forms or fake user data

• Unauthorized access attempts

Fraudsters often use automation and bots to mimic real users, bypassing standard security controls.

How does Web Fraud work ?

Fraudsters exploit vulnerabilities by imitating legitimate users. Common techniques include :

• Clicking on ads to drain advertising budgets (click fraud)

• Faking leads or form submissions (lead fraud)

• Mimicking legitimate behavior to bypass detection systems

How cloudFilt detects Web Fraud

CloudFilt leverages behavioral analysis, traffic profiling, and IP scoring to compare user sessions against known safe patterns. It can detect :

• Abnormal click behavior or ad engagement

• Suspicious navigation sequences

• Fake lead generation patterns

Benefits of using cloudFilt for Web Fraud protection

• Block fraud before it impacts revenue

• Real-time detection of malicious sessions

• Clear analytics to monitor fraud attempts

• Save ad budgets and improve conversion accuracy

• Reduce false leads and spam submissions

With CloudFilt, websites and platforms can proactively detect, block, and mitigate web fraud, ensuring clean traffic, accurate analytics, and higher ROI.